the Good-Ideas Blog

Wednesday, November 03, 2004

Last but not least, Motorola finally has a "Vision of the Future" site to call their own.

This is the work IDEO did for Geoffrey Frosts marketing group earlier this year, at the same time the design group was closing it's Milan office and without a leader following Tim Parsey's unceremonius departure. I caught up with Iulius (the face behind the iconic v70 and the Milan-office co-founder) at the IDSA National, and he was still smarting from the whole thing. He's now heading the design practice at Ignite. (The more interesting conversation was how he was trying to buy a surfboard out here to use on Lake Michigan… Good luck w/that!)

My favorite thing about the website is that it comes with its own instructions. How very Motorola of them.

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